Google keeps sales pages when it can find them, the address stays stable, and the page is fast. A faster page also helps the visits you already pay for with ads.
The kind of work this usually covers.
Technical check
How Google finds pages, which ones it keeps, the layout, error codes, page lists, rules, and whether extra code hides what you sell. You get a work list: what blocks sales, and what can wait.
Finding and listing pages
Rules and page lists set so Google discovers the useful addresses. Pages that look empty, accidental “do not list” tags, and block rules get removed.
Layout and links inside the site
A layout people and Google can follow. Sales pages that nothing points to get links from pages that already rank.
One address, not copies
Copies from http, www, extra address bits, and the site system are pulled together. One address is the one allowed to rank.
Filters and extra address bits
Sort, filter, tracking, and “page 2” links are sorted: list them, point them at the main page, or block them. Mixes that create endless pages are stopped.
Redirect map
Chains, loops, and dead ends are removed. Site moves, the secure address, and retired products get one redirect that keeps what the old address was worth.
Speed people can feel
How fast the main part loads, how fast the page reacts, and whether the layout jumps, on the pages that sell. Pictures, styling, extra code, and how long the server takes.
Pages built with extra code
We check that the words are in the first version of the page, not only after code runs. Fixes for traps that leave Google a blank page.
Labels that describe the page
Extra labels in the code that match what a person sees: company, product, article, or questions. We do not add labels the page has not earned.
More than one country
Language and country tags, local addresses, and main addresses checked so the right language shows in the right place. Each page has to point back to the others.
Phone view
What a phone and Google’s phone reader see: cut-off text, a broken menu, buttons that are hard to tap, and bugs that only happen on a phone.
Errors and visit logs
Broken pages, server errors, pages that look empty, and out-of-stock pages. Logs show whether Google actually visits the sales sections.
Remove weak pages
Low-value, old, and unwanted pages removed or merged, so they do not water down the rest.
Moves and redesigns
A redirect plan, checks on the test site, and a launch review of page designs, labels, main addresses, and speed before the switch.
Tell Google about real changes
Where it helps, a simple notice so major search engines hear about real changes sooner. Not a trick, and not a promise of a higher rank.