Too many apps at once
The budget is split across four apps because the plan said to be everywhere. None of them has enough money to learn what works.
Service
Ads people see while scrolling.
Paid posts people see while they scroll. We look at what a new customer costs, on its own.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
One video, wrong every time
The video is the wrong shape in each spot, and what you sell shows up too late.
Past visitors hide the cost
Ads to people who already know you make the average cost look fine. New customers are still expensive.
The click has nowhere to go
The ad is specific. The click opens a general homepage.
The work
What this can cover
Social ads work as one system. A short list of apps, ads made for each one, and a page that turns the click into an enquiry or a sale. A logo on a fourth app is not a plan.
The kind of work this usually covers.
Which apps
Facebook, Instagram, TikTok, LinkedIn, or YouTube, picked because your buyer is there. The others wait.
Tests of the ads
A few different messages, made for that app, judged by what each result costs.
New people, shown apart
Kept separate, so you can see what a new customer costs.
The page they land on
The page repeats what the ad said, and records what people do so the app can learn.
Approach
How we work with you
Pick one or two apps. Make the ads fit. Do not open the next app until the first one has a clear cost per result.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
These are the social ads we actually run. Each has its own page if you need the detail.
Facebook and Instagram
Ads to new people and to people who already visited. The ad itself comes first.
TikTok
Video that feels at home on TikTok, and a page fast enough for the click.
When you sell to people by their job, and one sale can cover the ad cost.
YouTube
When what you sell needs a few seconds of proof, not a still picture.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
ShopsOnline softwareLocal servicesHotels and restaurantsTeams with a product
Why us
Why this
Fewer apps
The money has to stay focused. Being everywhere is how tests die.
The ad is the main work
We do not split the pictures from the money spent to show them.
New customers stay visible
One average result is not allowed to hide what it costs to find new people.
The page is part of the work
The click lands on a page that matches the ad.
Before you call
Questions
How are social ads different from other paid ads?
Other paid ads include search and online marketplaces, where people type what they want. Social ads appear while people scroll, and in videos. You have to give them a reason to stop.
Which app should we start with?
The one your buyer already uses. Stay with that one until you know the cost per result. Starting on four apps at once is usually four weak tests.
Do you make the videos?
We plan them and edit them. We can film with the video team when a quick phone edit is not enough.
What do you measure?
The cost of each enquiry or sale. We split new people from people who already visited. A pause on the video is a clue, not the goal.
Can a video from someone with an audience be the ad?
Yes, if you have permission to use it. A video from someone people already watch is often the best ad you will run.