A logo, then a skip
The first five seconds introduce the company.
What we do about it
The problem, or the result, comes before the brand line.
Paid advertising
Worth staying past the skip.
Ads in front of videos, for things that need a few seconds to be understood.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
Views as the goal
Cheap views from people who will never buy.
What we do about it
Audiences with a reason to care, and a cost per lead or sale. The view rate only helps if it leads somewhere.
No page for the people who stayed
The film ends on the homepage.
What we do about it
One page address that continues the film and asks for the action.
One edit for every place
An ad people can skip, and a very short video, are not the same cut.
What we do about it
A length for each place, planned before the shoot.
Sound assumed to be on
Many people never hear it.
What we do about it
Captions, and a picture that still shows what you sell.
The work
What this can cover
YouTube can explain what a text ad cannot. It still has to earn the next click, and that click has to land on a page where someone can act.
The kind of work this usually covers.
The opening
The first five seconds are written as the ad. No animated logo at the start.
Cuts by length
A short cut and a longer explanation, each with one job.
Ads people can skip
The main format when the product needs a few seconds of proof.
Very short ads
A reminder, or an opening, not the place to explain a complicated sale.
Who sees it
People searching related topics, people already shopping in the category, or your visitors. Vague cheap interest groups are refused.
Places blocked
Videos you would not want a customer to see you on get blocked.
The page it opens
The film’s promise, repeated, with a lead or sale we can see.
A second, shorter film
For people who watched or visited and did not act.
Approach
How we work with you
Write the first five seconds as the ad. Use the rest only for people who stayed. Send them to a page, not a trailer for your own videos.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
Length is a choice about what you sell, not a default upload.
Ads people can skip
Proof in the window before the skip feels fair.
Shorts
An opening. Not the only film if what you sell is complicated.
Video in more places
The film beyond the slot before another video, still tied to a page.
People who already watched
A shorter second film for people who already watched or visited.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Where it shows up
SoftwareSchools and trainingHealthHome servicesShops for purchases people think aboutServices sold to businesses
Business types
New companiesSmall businessSells to businessesSells to the publicSells from its own siteLarge companies
The team
Who does it
These are the roles on the project. One person may cover more than one.
Your main contactProject managerAd buyerAd makerResults checker
Why us
Why this
Written for the skip
We write for people who can leave.
Views are not the result
A cheap view that never clicks is a failed ad.
One page address
The film ends on the page where someone can act.
More than one cut
Each place gets a length it can hold.
Before you call
Questions
Do you make the video?
We can cut from footage you have, or plan a filming job on its own. An ad plan without a film is not a YouTube campaign.
What is a good view rate?
The useful figure is the cost per lead or sale from people who stayed. A high view rate on the wrong audience is still waste.
How long should the ad be?
As long as what you sell needs. The first five seconds have to work even if the rest is never seen.
Can this work for a local business?
Yes, when the area and what you sell are specific. Broad national views are the wrong buy.
Where does the click go?
To a page that repeats the promise and asks for the lead or the sale, with tracking on that action.
Do you aim for views?
No. View campaigns are how you buy cheap attention that never becomes a customer. We buy toward the click, and we judge the result.