A switch, not a page address
The language changes on screen, and the address does not.
What we do about it
A stable address per language, with the text in the page itself.
SEO
Each language gets its own page.
A real page for each language, so Google can find it. Not a button that swaps the words after load.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
Machine text
The grammar is fine, and the search is wrong.
What we do about it
Research in that language, then a person edits what you sell. We do not publish raw machine text.
English still winning
The new page points its main address back at English.
What we do about it
Each language points at itself. Language tags connect the versions.
Only half the site
The homepage is translated, and the page that sells is not.
What we do about it
Sales pages, the menu, and the form first. The old articles later.
The next click breaks
They land in one language, and the form is in another.
What we do about it
The path after the visit stays in that language.
The work
What this can cover
A language is a set of searches, not only a translation. The page has to exist, answer the search, and give a next step in the same language.
The kind of work this usually covers.
A real address per language
A path per language that returns the translated page, not a script that swaps the words after the load.
Searches in that language
What people type in that language. It is often not the English keyword translated.
Sales pages edited
Service, product, and campaign pages rewritten. A person who can read the language checks the claims.
Menus and forms
Menus, buttons, errors, and the thank-you page. A translated top section with an English form loses the lead.
Tags that connect the versions
Each version points at the others, both ways, including a default you chose on purpose.
Each page is its own main page
The French page is the main address of the French page.
Links that stay in the language
Links in the text stay inside that language. No accidental jumps to English.
Page lists
Language addresses sent to Google as their own set, so Google is not guessing.
What we will not publish
A whole blog run through a translator on day one. That fights the pages that sell, and it reads like nobody wrote it.
Approach
How we work with you
Start with the pages that sell. Give them an address, a real search, and a human edit. Add more only after those versions can rank.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
A translated blog and an English checkout is how multi-language sites fail.
What you sell
Service, product, and campaign pages. These should rank and bring in the sale or the booking.
The path
Menus, forms, errors, and the thank-you page.
The proof
Names, units, and examples a reader in that language believes.
Help pages
After the sales pages exist, so they do not outrank what you sell by accident.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Where it shows up
SoftwareShopsLocal servicesHealthSchools and trainingHotels and restaurantsBanks and financePropertyAdvice firmsOnline marketplaces
Business types
New companiesSmall businessSells to businessesSells to the publicSells from its own siteLarge companies
The team
Who does it
These are the roles on the project. One person may cover more than one.
Your main contactLanguage search leadEditor in that languageDeveloper for addresses and tags
Why us
Why this
A page address per language
If Google cannot open it, it cannot rank.
Real searches, not a word list
We look up how people search, then we write.
A person edits the sales pages
A machine may draft. A machine may not publish.
The whole path is translated
The form speaks the same language as the search result.
Before you call
Questions
What is multilingual SEO?
Each language becomes a set of real pages Google can list, aimed at the searches in that language, with tags that connect the versions. SEO means helping those pages show up on Google.
Can we use a translation plugin?
Only if it creates stable page addresses and puts the text in the page itself. A tool that swaps the words after the page loads is not a search setup.
Do you translate the whole site?
We start with the pages that rank and sell, plus the menu and the form. Translating everything on day one usually means nothing is good.
Who checks the language?
A person who can read it, against what you sell and the facts. Unchecked machine text does not go live.
Will the English rankings drop?
They should not, if the main addresses and language tags are right. The usual failure is pointing the new pages back at English.
How is this different from country search?
This is language. Country search is the market, including money and which country page should win. A site often needs both.