News nobody needs
The news is interesting inside the company. It is ordinary to everyone who might write about it.
Service
A story your customers can find.
A real story for writers your buyers read, pointed at a page where that visit can become an enquiry.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
A spray of emails
The same note goes to hundreds of addresses. The few relevant reporters never see a reason to reply.
A mention with nowhere to go
A story runs. The site still looks like it never happened.
Logos as the goal
The report is a pile of logos. Sales still cannot point a buyer at anything specific.
The work
What this can cover
We send reporters a fact, a customer story, or a real change that is actually news. We send it to people who write about that topic. Then we put the result where it helps a sale.
The kind of work this usually covers.
The story
The piece of news a reporter can use. It is not a rewritten about page.
A short media list
The right reporters, newsletters, and podcasts. A small list you can stand behind.
The note and a follow-up
One clear point, proof, and a person who can talk. Then one careful follow-up, not a weekly nag.
Stories put to work
Mentions are linked from the site and used as proof on the page that sells.
Approach
How we work with you
Drop news that only matters inside the company. Send what is left. Use what runs.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
You should be able to see the work, whether or not a headline lands.
The story
A written story we are willing to put a name on.
The targets
The list, with a reason each name is there.
The record
What was sent, who replied, and what ran.
The reuse
How the story shows up on the site and in sales.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Launches with something real to sayCompanies that need more trustOwners who keep getting ignoredShopsClinicsSchoolsFactoriesFarmsOffices
Why us
Why this
No promised logos
We do not sell headlines in places we do not control.
A real story
A written news note is only a tool. The point of the story is the work.
Tied to the page
A story is used where a buyer can act on it.
A list you can check
You see who was contacted, and why.
Before you call
Questions
What does press help actually give you?
A story, a list of people to contact, the messages we send, and a record of what ran. We do not sell guaranteed headlines.
How does press help sales?
A news story builds trust, and it can bring some extra visits. We put that proof on the pages where people can take the next step. A mention is not the end of the job.
Do you only write press releases?
A press release is just a written news note. It is a tool, not the service. Most of the work is the point of the story, and a careful note to the right people.
Can you promise a particular publication?
No. We can promise the story, the list, and the work. The editor decides.
How long before anything runs?
Some stories move in weeks. Others need a reason the news matters now. We would rather wait for a real story than send a weak one.
Do you handle a crisis?
This service is for getting you into the news. It is not for managing a crisis. If that is what you need, we will say so at the start.