A photo that never links
The photo looks right, and the only destination is a tag.
What we do about it
A trackable link, sticker, or code is part of what they deliver.
Influencer marketing
A post with a link that sells.
A story, reel, or post from someone their audience already watches, with a link you can track.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
Followers from the wrong country
The count is large, and only a few of them are buyers.
What we do about it
The audience’s country is checked before we contact them.
Stories that vanish untracked
The frame was live for a day, and nobody knows if it sent a visit.
What we do about it
A unique sticker link, read the same day.
You cannot reuse the post
The post worked, and you cannot run it as an ad.
What we do about it
Permission to run it as an ad, and the right to reuse it, are agreed before the shoot.
The work
What this can cover
Instagram brings a sale or a booking when the creator, the format, and the page are planned together. Being seen, with no tap, is only a feeling.
The kind of work this usually covers.
The result we want
Being seen, clicks, leads, or sales — one main result, written down before anyone is hired.
Who should see it
Who must see what you sell, on which app, and what the post should make them do.
A look at rivals
Who already talks to that buyer, and which creator styles are already tired.
The page check
The page the post will use. If that click cannot become a lead or a sale, this round waits.
Choosing creators
A shortlist with a reason for each name, not a dump of follower counts.
Audience and fake-follower check
Country, and whether the likes look bought. A large fake audience is a no.
Tone check
Whether a paid message can sit in their usual posts without looking pasted on.
The posting plan
Who posts what, when, and which link or code belongs to them.
What they may say
What they may say, what they must not, and a clear note that it is a paid post. You approve it.
Contracts
The fee, what they deliver, the dates, the right to reuse the post, and permission to run it as an ad if we might.
Tracking setup
A unique link or code per creator, into a page we control.
Dates
A window, not a hope that they post sometime this month.
Launch
Posts go live when the page and the code are actually ready.
Changes while it runs
While it is live, attention and any extra spend move to the creators who are producing the action.
Reports
How many people saw it, as background. Clicks, leads, and sales by creator. A note on who is worth hiring again.
What to do next
What to repeat, what to drop, and whether the content can be reused as an ad.
Approach
How we work with you
Find the buyer, check creators against that buyer, agree the terms, approve the content, launch with tracking, and shift toward whoever produces the result.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
Size is a tool. These are the bands we actually mean. We still hire for the audience, not the label.
Nano, about 1,000–10,000
A specific audience. Useful when trust and a tight topic matter more than how many people see it.
Micro, about 10,000–100,000
Enough reach to move a result, and still close enough that a recommendation can be believed.
Mid-tier, about 100,000–500,000
A launch-sized audience that is not yet a giant name.
Macro, about 500,000–1 million
A wide audience, if the page, the stock, and the tracking can handle it.
Mega, about 1–10 million
A big public push. Only when what you sell still makes sense to a wide audience.
Celebrity, about 10 million and up
Rare, expensive, and the wrong default. Used when the job is to be widely known, and the rest is ready.
Examples
In practice
The format is chosen for what you sell, not for whatever they were going to post.
Short videos
The format that reaches more people. What you sell has to land before they swipe away.
Stories
A direct tap. A code, or a sticker to a specific page, or it did not happen.
Feed
A still image that can stay up, when the product is visual and worth saving.
Live video
A demonstration and questions. Only if someone will actually do it.
Their post, with your ad money
The creator’s post run with your ad budget. The rights are agreed first.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Where it shows up
Fashion and beautyFood and drinkHealth and wellnessFitnessSoftware and appsShopsHotels and restaurantsSchools and trainingBanks and financeLocal services
Business types
New companiesSmall businessSells to businessesSells to the publicSells from its own siteLarge companies
The team
Who does it
These are the roles on the project. One person may cover more than one.
Your main contactProject managerPlannerCreator finderCreator contactContent checkerResults checker
Why us
Why this
A link is required
If it cannot be tapped and tracked, it is not the campaign.
Audience over follower count
The country, and whether they fit, matter more than a big follower count.
You see it first
Claims are approved before they go public.
Rights first
A winning post can become an ad only if the contract says so.
Before you call
Questions
How are Instagram creators tracked?
A unique link, story sticker, or code per creator, into a page we control. We report clicks, leads, and sales, not only how many people saw it.
Short videos or stories?
Short videos to reach more people, stories for a direct tap. Most rounds use both, and the request matches the format.
Can the post become an ad?
Yes, when the contract includes permission to run their post with your ad money, and a term for how long you can run it.
What size of creator?
Whoever the buyer watches. Often the smaller or middle bands. A large account in the wrong country is a no.
Do you check fake followers?
Yes, before we contact them. Likes that do not match the audience are a reason to drop the name.
How long until it launches?
A few weeks once what you sell, the page, and the shortlist are agreed. The contract should not be rushed.