One site for every country
A single page tries to rank everywhere, and fits no one.
What we do about it
A page address for each country you can really serve, and a rule for what stays shared.
SEO
The right country, the right page.
Send a person in one country to the page meant for them, not a page for somewhere else.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
Country tags that point nowhere
The tags point at redirects, missing pages, or the wrong main address.
What we do about it
Every tag lands, both ways, on a page Google can list. A default is chosen on purpose.
Translated, not adapted
The words changed. Price, delivery, and proof did not.
What we do about it
The sales page is rewritten for that country. It is not pasted through a translator.
Countries fighting each other
Two addresses aim at the same search, and Google picks the wrong one.
What we do about it
One search, one country page. The others do not compete for it.
A new site with no history
The country starts from zero because a slide said separate sites look tidy.
What we do about it
A folder on the site you already have, unless a separate site is required by law or by how you sell.
The work
What this can cover
Search across countries is an address problem before it is a writing problem. Tags that lie will waste the money you spend on translation.
The kind of work this usually covers.
Which countries
Countries where you can deliver, and where people search. Countries you cannot serve do not get a version.
Where the address lives
A folder on the current site, or a separate site, chosen from the history you already have and from how you operate. A folder is the usual choice.
Language and country tags
The tags that tell Google which page is for which language and country, including a tag back to itself. The target has to be live and allowed in Google’s list.
Main addresses that agree
A country page must not point its main address at another country. That one mistake deletes the work.
A page list per country
Google is given the addresses for that country, not one mixed file of everything.
Google’s own reports
The setup in Google Search Console, the free tool that shows how Google sees your site, so you can see which country page is shown.
Searches by country
The same English keyword is often the wrong search. Each country is mapped on its own.
Sales pages for that country
Prices, delivery, proof, and the button people click. Translating the homepage is not the job.
Links that stay in that country
A visitor in French who clicks should stay on the French pages.
Checks after launch
Tags, redirects, and listing status checked after go-live, when the wrong version usually shows itself.
Approach
How we work with you
Pick countries you can serve. Give each a clean address. Connect them with tags that work. Then earn rankings on the pages that sell.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
These are the expensive mistakes. They get made before anyone writes a translation.
Where the address lives
A new site starts with no history. It needs a real reason.
What gets its own version
Sales pages first. A blog in twelve languages is how budgets disappear.
How Google chooses
We watch which country page Google actually shows.
What you can deliver
Ranking a country you cannot serve creates a support problem.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Where it shows up
SoftwareShopsLocal servicesHealthSchools and trainingHotels and restaurantsBanks and financePropertyAdvice firmsOnline marketplaces
Business types
ExportersSoftware with prices by countryShops that sell across bordersBrands with local teamsNew companiesSmall businessSells to businessesSells to the publicSells from its own siteLarge companies
The team
Who does it
These are the roles on the project. One person may cover more than one.
Your main contactCountry search leadDeveloper for addresses and tagsEditor for each country
Why us
Why this
Countries you can serve
The structure follows what you can deliver.
Tags that are true
Every country-tag target is opened and checked.
Sales pages first
What you sell is adapted before the old articles.
No fights between copies
Each search has one country page.
Before you call
Questions
What is international SEO?
It is the addresses, tags, and pages that let the right country version show up for the right person. SEO means helping the site show up on Google. This version covers page addresses, country tags, the main address, page lists, and writing that is actually for that market.
Should we start a new site for each country?
Only if the brand, the legal company, or the audience requires it. A folder on the current site usually keeps the strength you already have.
Is translation enough?
No. Prices, proof, delivery, and the words people search are part of the page. A straight translation often aims at the wrong search.
How is this different from more than one language?
More than one language is about the language. This is about the country and the market. You can have one language in several countries, or several languages in one country.
How do we know it works?
You see Google showing and people clicking the page meant for that country, plus the leads or orders those visits create.
What breaks the country tags most often?
Tags that point at redirects, missing tags that point back, and a main address that sends the new country page back to the original. We test those before we call it done.