Mid-size and off topic
The account grew past the subject.
What we do about it
Recent videos have to be the category. The follower band is only a sort.
Influencer marketing
Micro influencers. Reach, still trusted.
Micro influencers, about 10,000 to 100,000 followers, judged by what a sale costs.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
Lively comments, no buyers
Response that will never pay.
What we do about it
Audience quality and a tracked link, not a comment count.
Fees you cannot compare
Different requests, so the round teaches nothing.
What we do about it
The same promise and the same request. Their voice stays theirs.
No page for the click
The audience trusted them and met a homepage.
What we do about it
Unique links into one page for what you sell.
The work
What this can cover
This size often has the best cost per sale when the topic is real. The work is proving the topic.
The kind of work this usually covers.
The result we want
Being seen, clicks, leads, or sales — one main result, written down before anyone is hired.
Who should see it
Who must see what you sell, on which app, and what the post should make them do.
A look at rivals
Who already talks to that buyer, and which creator styles are already tired.
The page check
The page the post will use. If that click cannot become a lead or a sale, this round waits.
Choosing creators
A shortlist with a reason for each name, not a dump of follower counts.
Audience and fake-follower check
Country, and whether the likes look bought. A large fake audience is a no.
Tone check
Whether a paid message can sit in their usual posts without looking pasted on.
The posting plan
Who posts what, when, and which link or code belongs to them.
What they may say
What they may say, what they must not, and a clear note that it is a paid post. You approve it.
Contracts
The fee, what they deliver, the dates, the right to reuse the post, and permission to run it as an ad if we might.
Tracking setup
A unique link or code per creator, into a page we control.
Dates
A window, not a hope that they post sometime this month.
Launch
Posts go live when the page and the code are actually ready.
Changes while it runs
While it is live, attention and any extra spend move to the creators who are producing the action.
Reports
How many people saw it, as background. Clicks, leads, and sales by creator. A note on who is worth hiring again.
What to do next
What to repeat, what to drop, and whether the content can be reused as an ad.
Approach
How we work with you
Find the buyer, check creators against that buyer, agree the terms, approve the content, launch with tracking, and shift toward whoever produces the result.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
Size is a tool. These are the bands we actually mean. We still hire for the audience, not the label.
Nano, about 1,000–10,000
A specific audience. Useful when trust and a tight topic matter more than how many people see it.
Micro, about 10,000–100,000
Enough reach to move a result, and still close enough that a recommendation can be believed.
Mid-tier, about 100,000–500,000
A launch-sized audience that is not yet a giant name.
Macro, about 500,000–1 million
A wide audience, if the page, the stock, and the tracking can handle it.
Mega, about 1–10 million
A big public push. Only when what you sell still makes sense to a wide audience.
Celebrity, about 10 million and up
Rare, expensive, and the wrong default. Used when the job is to be widely known, and the rest is ready.
Examples
In practice
Trust and a real audience at the same time. Not fame on its own.
A product with a loyal group
People already gather around the category. The creator is one of them.
A launch that needs proof
Several believable demonstrations, not one famous person holding the box.
A bridge to ads
The best films become paid ads, if you bought the right to use them.
Not for a huge crowd only
If the only goal is a million strangers, book a larger size.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Where it shows up
Fashion and beautyFood and drinkHealth and wellnessFitnessSoftware and appsShopsHotels and restaurantsSchools and trainingBanks and financeLocal services
Business types
New companiesSmall businessSells to businessesSells to the publicSells from its own siteLarge companies
The team
Who does it
These are the roles on the project. One person may cover more than one.
Your main contactProject managerPlannerCreator finderCreator contactContent checkerResults checker
Why us
Why this
The topic over the count
10,000 to 100,000 is a sorting band, not proof they fit.
Asks you can compare
You can see who sold, because the promise was the same.
Terms before filming
Reuse rights and fees are settled before filming, not after.
A list you can use again
The useful outcome is who to hire next time.
Before you call
Questions
What is a micro influencer?
Someone around 10,000 to 100,000 followers, with a real topic. The cutoff is a sorting band, not proof they fit. The audience has to be your buyer.
Why not one big name?
Sometimes you should. When the buyer trusts a specialist, several smaller creators usually return a better cost per sale.
How do you compare them?
The same promise, unique links, and the cost per click and per sale.
Can their content become ads?
Yes, if the right to use it is agreed before they film.
How many are in one round?
Enough to learn, and few enough to instruct well. A giant list nobody manages teaches nothing.
Do you check fake followers?
Yes. An account that bought its size is dropped before we contact them.