The same ads forever
The same set runs until costs rise.
What we do about it
New messages against the current winner. The audience is not the only thing you can change.
Paid advertising
Reach people who were not searching.
Ads for people who were not searching, sent to a page that can take a booking or a sale.
Request this workIs this you?
The problem
These are common reasons a business looks at this work.
Past visitors hide the new-customer cost
People who already know you make the combined cost look fine.
What we do about it
Separate campaigns, and a cap on ads to past visitors. The cost of a new customer stays visible.
The ad and the page disagree
The video promised a result the site never mentions.
What we do about it
The page repeats the promise, the proof, and what you want them to do.
Leads the sales team will not call
The form is easy, and the lead is empty.
What we do about it
Filter in the ad and the form, or send the click to a page that does.
Automatic extras left on
Facebook spends in places you did not choose.
What we do about it
Turn off what you cannot explain. Read the report of where the ad showed.
The work
What this can cover
On Facebook, the message does a lot of the targeting. We change it on purpose, and we count only leads or sales the business will accept.
The kind of work this usually covers.
Account check
What reaches new people, what reaches past visitors, and whether the tracked action matches a real lead or sale.
Tests for new people
A few angles at a time, for people who do not know you, with a cost target.
Past visitors, kept separate
Site visitors, and people who liked or watched, in their own campaign, so they cannot hide what a new customer costs.
Pictures and words
The first line, the proof, and what you want them to do. Simple videos that look like a person made them, when a polished ad is being ignored.
Lead forms, used carefully
Forms inside Facebook only when those leads are ones sales will call. Otherwise the click goes to your page.
Product lists
For a shop with a clean product list and a checkout that already gets sales.
Tracking
The action Facebook is told to aim for, tested, and matched to your sales records or the order.
Where the ad shows
The feed, short videos, stories, and other apps are different places. They are not one blur.
Reports
Cost per result, split by new people and people who already know you. How often the same person sees the ad. What we turned off.
Approach
How we work with you
Hold ads to new people to their own cost. Stop ads that only collect cheap clicks. Tell the system to aim at a result worth paying for.
Timing and the final list of what is included go in the proposal, before any work starts.
Tell us the jobExamples
In practice
The format follows what you sell. An ad built from a product list is not forced onto a service business.
Feed and short video
The usual choice for one thing you sell, if it can be understood quickly.
Lead forms
A form inside the app only when those leads are worth a call.
Catalog
Products from your list, for a shop whose list and checkout are clean.
Past visitors
A second touch with a reason, in its own budget. Not a shrug.
A good fit
Who it is for
The same kind of work can help a shop, a clinic, a factory, a school, or an office. Fit depends on the business.
Where it shows up
ShopsLocal servicesSoftwareHealthSchools and trainingHotels and restaurantsAdvice firmsHome servicesProperty
Business types
New companiesSmall businessSells to businessesSells to the publicSells from its own siteLarge companies
The team
Who does it
These are the roles on the project. One person may cover more than one.
Your main contactProject managerAd buyerAd makerResults checker
Why us
Why this
New customers stay visible
Ads to past visitors cannot hide what a new customer costs.
The ad itself is the work
A new crop of the logo is not a new ad.
Leads have a standard
If sales will not call them, the campaign failed.
The page is part of the ad
If they disagree, the campaign is broken.
Before you call
Questions
Do you manage Facebook and Instagram together?
They live in one ad account. The ad and the place it shows are still planned separately. A feed post and a short video are not the same file.
Are Facebook leads worth it?
When what you sell filters them, and someone follows up quickly. An easy form with no filter produces names, not customers.
How many ads do you test?
A few at a time, against one promise. A dozen messages at once teaches nothing.
What budget do we need?
Enough for a message test to get a read. A smaller clean test beats a large account nobody reads.
Can you use videos from creators?
Yes, with the rights. That footage often beats a studio ad, and it is still tracked like any other ad.
How do you report?
Cost per lead or sale, split between new people and people who already visited. Likes and comments are background, not the result.